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Act! vs Insightly: 2026 Comparison

Act! Insightly
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. A CRM and project management platform designed for growing businesses to manage relationships and deliver projects.
Pricing Subscription ($30-$50/user/month) Subscription ($29-$99/user/month)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Contact management
  • Project management
  • Workflow automation
  • Email tracking
  • Custom dashboards
  • Relationship linking
  • Lead routing
  • Business intelligence
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Combined CRM and project management
  • Good Gmail and Outlook integration
  • Relationship mapping
  • Reasonable pricing
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Interface feels dated
  • Limited customization options
  • Customer support could improve
  • Mobile app is basic