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Act! vs InVision: 2026 Comparison

Act! InVision
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. A digital product design platform offering prototyping, collaboration, and design system management for product teams.
Pricing Subscription ($30-$50/user/month) Freemium (Free-$25/user/month)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Prototyping
  • Design collaboration
  • Inspect and handoff
  • Freehand whiteboard
  • Design system manager
  • Feedback tools
  • Version history
  • Integrations
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Good prototyping
  • Easy sharing and feedback
  • Freehand whiteboard
  • Many integrations
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Company winding down operations
  • Losing market to Figma
  • Performance issues
  • Future uncertain