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Act! vs Jira: 2026 Comparison

Act! Jira
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Atlassian's project management tool built for agile software development teams with sprint planning, boards, and roadmaps.
Pricing Subscription ($30-$50/user/month) Freemium ($0-16/mo)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Scrum boards
  • Kanban
  • Sprints
  • Roadmaps
  • Backlog management
  • Custom workflows
  • Reporting
  • Automation
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Industry standard for dev
  • Powerful workflows
  • Good reporting
  • Ecosystem
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Complex interface
  • Steep learning curve
  • Can be slow