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Act! vs Julius: 2026 Comparison

Act! Julius
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Julius is an influencer marketing platform that provides a curated and vetted database of influencers. It offers campaign management tools and detailed analytics to help brands run effective influencer programs.
Pricing Subscription ($30-$50/user/month) Paid (Custom pricing)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Curated influencer database
  • campaign management
  • analytics
  • influencer vetting
  • content tracking
  • audience insights
  • brand safety
  • list management
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Vetted influencer data
  • Clean interface
  • Good customer support
  • Detailed influencer profiles
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Limited to vetted profiles
  • Enterprise pricing
  • Smaller database than some competitors