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Act! vs Karat: 2026 Comparison

Act! Karat
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. A technical interviewing company that provides expert interviewers to conduct live technical interviews on behalf of companies.
Pricing Subscription ($30-$50/user/month) Enterprise_only (Custom pricing)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Expert interviewers
  • Structured interviews
  • Interview intelligence
  • Candidate experience
  • Diverse interviewers
  • Analytics
  • Recording
  • Feedback
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Outsourced technical interviews
  • Consistent quality
  • Diverse interviewer pool
  • Data-driven
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Expensive
  • Outsourced feel
  • Limited control
  • Not all roles covered