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Act! vs Kartra: 2026 Comparison

Act! Kartra
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. An all-in-one online business platform combining e-commerce, email marketing, page building, and membership sites.
Pricing Subscription ($30-$50/user/month) Subscription ($119-$549/month)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Page builder
  • Email marketing
  • Checkout pages
  • Membership sites
  • Video hosting
  • Helpdesk
  • Affiliate management
  • Calendar booking
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • True all-in-one platform
  • No need for multiple tools
  • Good automation
  • Built-in helpdesk
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Expensive
  • Steep learning curve
  • Can be slow
  • Limited design flexibility