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Act! vs Kayako: 2026 Comparison

Act! Kayako
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. A unified customer service platform with live chat, email, social, and self-service support for growing businesses.
Pricing Subscription ($30-$50/user/month) Subscription ($30-$60/agent/month)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Unified inbox
  • Live chat
  • Email support
  • Social support
  • Knowledge base
  • Automation
  • Reporting
  • Customer journeys
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Unified customer view
  • Good journey mapping
  • Affordable
  • Multi-channel
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Dated interface
  • Fewer integrations
  • Smaller user base
  • Development has slowed