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Act! vs Keap: 2026 Comparison

Act! Keap
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. An all-in-one CRM, sales, and marketing automation platform built specifically for small businesses and solopreneurs.
Pricing Subscription ($30-$50/user/month) Subscription ($249-$319/month)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • CRM automation
  • Email marketing
  • Appointments
  • Invoicing
  • Landing pages
  • Sales pipeline
  • Text messaging
  • E-commerce
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Strong marketing automation
  • All-in-one platform
  • Good for small businesses
  • Automated follow-ups
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Expensive for solopreneurs
  • Steep learning curve
  • Interface can be clunky
  • Limited customization