| Overview |
A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. |
Kissmetrics is a behavioral analytics and engagement platform focused on tracking individual customer behavior across sessions and devices. It provides person-centric analytics for SaaS and ecommerce businesses. |
| Pricing |
Subscription ($30-$50/user/month) |
Paid ($199-custom/mo) |
| Key Features |
- Contact management
- Opportunity tracking
- Marketing automation
- Custom dashboards
- Mobile access
- Integration
- emarketing
- Calendar management
|
- Person-centric analytics
- funnel reports
- cohort analysis
- A/B testing
- revenue tracking
- email automation
- population reports
- power reports
|
| Pros |
- Long track record
- On-premise option
- Good for small businesses
- Established user base
|
- Strong person-level tracking
- Good funnel analysis
- Revenue attribution
- Email campaign integration
|
| Cons |
- Interface feels dated
- Limited modern integrations
- Marketing features are basic
- Mobile app is limited
|
- Expensive
- Dated interface
- Limited visualization
- Smaller feature set than competitors
|
