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Act! vs Klear: 2026 Comparison

Act! Klear
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Klear is an influencer marketing platform by Meltwater that offers influencer discovery, campaign management, and measurement. It uses AI to analyze influencer audiences and provide campaign performance insights.
Pricing Subscription ($30-$50/user/month) Paid (Custom pricing)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Influencer discovery
  • campaign management
  • AI-powered analytics
  • audience analysis
  • content monitoring
  • relationship management
  • competitor tracking
  • automated reporting
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Strong AI analytics
  • Meltwater integration
  • Good audience insights
  • End-to-end management
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Enterprise pricing
  • Part of Meltwater suite
  • May require Meltwater subscription