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Act! vs kvCORE: 2026 Comparison

Act! kvCORE
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. An all-in-one real estate platform by Inside Real Estate combining CRM, lead generation, and marketing automation for agents and teams.
Pricing Subscription ($30-$50/user/month) Subscription (Custom pricing)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • CRM
  • IDX website
  • Lead generation
  • Smart CRM
  • Marketing automation
  • Reporting
  • Team tools
  • Transaction management
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Comprehensive real estate platform
  • IDX integration
  • AI-powered follow-up
  • Lead generation
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Expensive
  • Steep learning curve
  • Complex setup
  • Locked into ecosystem