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Act! vs Lately: 2026 Comparison

Act! Lately
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Lately is an AI-powered social media management platform that automatically generates social posts from long-form content. It analyzes what resonates with your audience to create high-performing content variations.
Pricing Subscription ($30-$50/user/month) Paid ($49-199/mo)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • AI content generation
  • long-form to social conversion
  • auto-scheduling
  • analytics
  • brand voice training
  • video clipping
  • team collaboration
  • content calendar
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • AI-powered content generation
  • Great for repurposing
  • Brand voice training
  • Time-saving
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Limited platform support
  • AI quality varies
  • Smaller company