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Act! vs Lattice: 2026 Comparison

Act! Lattice
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. A people management platform offering performance reviews, engagement surveys, OKRs, and career development tools.
Pricing Subscription ($30-$50/user/month) Subscription ($6-$11/person/month)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Performance reviews
  • OKRs and goals
  • Engagement surveys
  • 1-on-1s
  • Career development
  • Compensation management
  • Analytics
  • 360 feedback
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Modern performance management
  • Great UX
  • Good integrations
  • Flexible reviews
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Can be expensive
  • Limited HRIS features
  • Setup takes time
  • Some features need higher plans