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Act! vs Lawmatics: 2026 Comparison

Act! Lawmatics
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. A CRM and marketing automation platform built specifically for law firms to manage intake, nurture leads, and automate client communication.
Pricing Subscription ($30-$50/user/month) Subscription (Custom pricing)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Legal CRM
  • Client intake
  • Marketing automation
  • E-signatures
  • Document automation
  • Pipeline management
  • Reporting
  • Email campaigns
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Purpose-built for law firms
  • Good intake automation
  • Marketing tools
  • E-signatures
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Legal-only market
  • Expensive
  • Limited general CRM features
  • Newer platform