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Act! vs LeadIQ: 2026 Comparison

Act! LeadIQ
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. LeadIQ is a prospecting platform that helps sales teams capture and sync lead data from LinkedIn and the web directly to their CRM. It streamlines the prospecting workflow with one-click lead capture and data enrichment.
Pricing Subscription ($30-$50/user/month) Freemium ($0-89/user/mo)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • One-click lead capture
  • data enrichment
  • CRM sync
  • Salesforce integration
  • job change tracking
  • sequencer
  • Chrome extension
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Fast lead capture workflow
  • Good LinkedIn integration
  • Job change alerts
  • Easy CRM sync
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Smaller database than competitors
  • Data accuracy varies
  • Limited sequences