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Act! vs LeadSquared: 2026 Comparison

Act! LeadSquared
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. A sales execution and marketing automation CRM platform designed for high-velocity sales teams in emerging markets.
Pricing Subscription ($30-$50/user/month) Subscription ($25-$100/user/month)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Sales execution
  • Marketing automation
  • Lead management
  • Mobile CRM
  • Field force automation
  • Connectors
  • Landing pages
  • Reporting
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Good for high-velocity sales
  • Strong in emerging markets
  • Marketing automation
  • Field sales tools
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Less known in Western markets
  • Interface could improve
  • Documentation gaps
  • Support timezone limitations