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Act! vs Lemlist: 2026 Comparison

Act! Lemlist
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Lemlist is a cold outreach platform known for its advanced personalization features including custom images and landing pages. It combines email, LinkedIn, and calling in automated sequences with a focus on creative outreach.
Pricing Subscription ($30-$50/user/month) Paid ($39-129/user/mo)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Image personalization
  • custom landing pages
  • multi-channel sequences
  • email warmup
  • LinkedIn steps
  • A/B testing
  • lemwarm
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Unique image personalization
  • Creative outreach options
  • Good warmup tool
  • Active community
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Learning curve for personalization
  • Can be expensive
  • Limited reporting depth