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Act! vs Lifetimely: 2026 Comparison

Act! Lifetimely
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. A customer lifetime value analytics platform for Shopify stores with cohort analysis and profit tracking.
Pricing Subscription ($30-$50/user/month) Freemium (Free-$49/month)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • LTV analytics
  • Cohort analysis
  • Profit and loss
  • Customer segmentation
  • Predictive LTV
  • Marketing ROI
  • Revenue reports
  • Shopify integration
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Great LTV insights
  • Affordable pricing
  • Easy to understand
  • Free plan available
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Shopify only
  • Limited features on free plan
  • Basic export options
  • Newer platform