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Act! vs LionDesk: 2026 Comparison

Act! LionDesk
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. A CRM built for real estate professionals with AI-powered lead follow-up, video texting, and drip campaigns.
Pricing Subscription ($30-$50/user/month) Subscription ($25-$83/month)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Contact management
  • Drip campaigns
  • Video texting
  • AI lead assist
  • Transaction management
  • Power dialer
  • Landing pages
  • Text automation
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Built for real estate
  • Video messaging
  • AI follow-up
  • Affordable
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Real estate only
  • Basic CRM features
  • Interface could be better
  • Limited customization