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Act! vs Litmus: 2026 Comparison

Act! Litmus
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Email testing and analytics platform for previewing emails across 100+ clients, accessibility checks, and performance tracking.
Pricing Subscription ($30-$50/user/month) Subscription ($99-custom/mo)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Email previews
  • Spam testing
  • Accessibility
  • Analytics
  • Code editor
  • Design library
  • Proof
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Industry standard
  • 100+ previews
  • Accessibility checks
  • Collaboration
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Expensive
  • Preview focused
  • Learning curve