| Overview |
A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. |
Looker is a modern business intelligence platform now part of Google Cloud that uses a modeling language called LookML. It provides governed data exploration and embedded analytics for organizations. |
| Pricing |
Subscription ($30-$50/user/month) |
Paid (Custom) |
| Key Features |
- Contact management
- Opportunity tracking
- Marketing automation
- Custom dashboards
- Mobile access
- Integration
- emarketing
- Calendar management
|
- LookML modeling
- data exploration
- embedded analytics
- custom applications
- Git integration
- API access
- scheduling
- Google Cloud integration
|
| Pros |
- Long track record
- On-premise option
- Good for small businesses
- Established user base
|
- Strong data governance
- LookML is powerful
- Good embedded analytics
- API-first approach
|
| Cons |
- Interface feels dated
- Limited modern integrations
- Marketing features are basic
- Mobile app is limited
|
- Steep learning curve
- Requires technical setup
- Expensive
- Limited visualization options
|
