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Act! vs Loom: 2026 Comparison

Act! Loom
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Loom is an asynchronous video messaging platform for recording and sharing quick screen and camera videos. It enables teams to communicate effectively through video instead of meetings or lengthy text.
Pricing Subscription ($30-$50/user/month) Freemium ($0-15/mo)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Screen recording
  • webcam recording
  • instant sharing
  • viewer analytics
  • comments & reactions
  • video trimming
  • transcription
  • CTA buttons
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Incredibly easy to use
  • Instant shareable links
  • Good viewer analytics
  • Great for async communication
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Limited editing features
  • Not a full video editor
  • Storage limits on free plan