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Act! vs Loomly: 2026 Comparison

Act! Loomly
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Loomly is a brand management and social media scheduling platform that guides users through post creation with optimization tips. It includes approval workflows and content inspiration features.
Pricing Subscription ($30-$50/user/month) Paid ($32-277/mo)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Post optimization tips
  • approval workflows
  • content calendar
  • analytics
  • audience targeting
  • UTM tracking
  • content library
  • interaction tracking
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Helpful post ideas and tips
  • Clean approval workflows
  • Good collaboration features
  • Affordable entry price
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • No social listening
  • Limited free trial
  • Analytics could be more robust