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Act! vs Loops: 2026 Comparison

Act! Loops
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Modern email platform built for SaaS companies with event-based automation, transactional emails, and product updates.
Pricing Subscription ($30-$50/user/month) Freemium ($0-custom/mo)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Event-based email
  • Transactional email
  • In-app messaging
  • Automations
  • Contacts API
  • Analytics
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • SaaS focused
  • Modern interface
  • Event-driven
  • Developer friendly
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • SaaS niche
  • Limited features
  • Newer platform