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Act! vs Lucidchart: 2026 Comparison

Act! Lucidchart
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. A web-based diagramming application for creating flowcharts, org charts, UML diagrams, and technical architecture drawings.
Pricing Subscription ($30-$50/user/month) Freemium (Free-$13.50/user/month)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Flowcharts
  • ER diagrams
  • Org charts
  • UML diagrams
  • Network diagrams
  • Real-time collaboration
  • Data linking
  • Import Visio files
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Powerful diagramming
  • Great Visio alternative
  • Real-time collaboration
  • Many templates
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Free plan is limited
  • Can be slow
  • Some diagrams need manual layout
  • Enterprise pricing not transparent