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Act! vs Lumar: 2026 Comparison

Act! Lumar
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Lumar (formerly DeepCrawl) is an enterprise website intelligence platform that provides technical SEO monitoring and site architecture analysis. It offers cloud-based crawling with automated quality assurance.
Pricing Subscription ($30-$50/user/month) Paid (Custom)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Cloud-based crawling
  • site architecture analysis
  • SEO monitoring
  • QA testing
  • accessibility audits
  • analytics integration
  • API access
  • automated alerts
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Enterprise-grade crawling
  • Cloud-based convenience
  • Good integration options
  • Automated monitoring
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Expensive
  • Enterprise-focused
  • Complex setup
  • Steep learning curve