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Act! vs Lumen5 AI: 2026 Comparison

Act! Lumen5 AI
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Lumen5 AI is the artificial intelligence engine behind Lumen5 that automatically transforms written content into social video scripts. It analyzes text to identify key messages and pairs them with relevant visuals.
Pricing Subscription ($30-$50/user/month) Paid ($29-199/mo)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • AI script generation
  • text analysis
  • visual matching
  • automatic storyboarding
  • brand voice
  • multi-format output
  • content repurposing
  • template customization
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Excellent text-to-video AI
  • Great for content repurposing
  • Time-saving
  • Easy workflow
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Requires Lumen5 subscription
  • AI selections need review
  • Limited creative control