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Act! vs Lusha: 2026 Comparison

Act! Lusha
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Lusha is a B2B contact and company data platform that provides accurate phone numbers and email addresses. It offers a browser extension for instant prospecting on LinkedIn and company websites.
Pricing Subscription ($30-$50/user/month) Freemium ($0-79/user/mo)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Contact data
  • phone numbers
  • email addresses
  • browser extension
  • API
  • CRM enrichment
  • bulk enrichment
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Accurate phone numbers
  • Easy browser extension
  • Good data quality
  • GDPR compliant
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Limited free credits
  • Expensive at scale
  • Smaller database than competitors