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Act! vs Magento (Adobe Commerce): 2026 Comparison

Act! Magento (Adobe Commerce)
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. A highly customizable open-source e-commerce platform now part of Adobe, built for enterprise-scale online retail.
Pricing Subscription ($30-$50/user/month) Freemium (Free (Open Source) - $40,000+/year (Commerce))
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Advanced catalog management
  • Multi-store support
  • B2B features
  • Page builder
  • Inventory management
  • SEO optimization
  • REST and GraphQL APIs
  • Customer segmentation
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Extremely customizable
  • Scalable for large catalogs
  • Strong B2B capabilities
  • Active developer community
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Requires significant development resources
  • Hosting can be expensive
  • Steep learning curve

Act!

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Magento (Adobe Commerce)

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