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Act! vs Mailchimp: 2026 Comparison

Act! Mailchimp
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. All-in-one email marketing platform with automation, landing pages, and audience management for businesses of all sizes.
Pricing Subscription ($30-$50/user/month) Freemium ($0-350/mo)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Email automation
  • Landing pages
  • Audience segmentation
  • A/B testing
  • Analytics
  • CRM
  • Social posting
  • Templates
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Easy to use
  • Generous free tier
  • Strong integrations
  • Good templates
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Pricing increases with contacts
  • Limited automation on free plan
  • Can get expensive