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Act! vs Mailify: 2026 Comparison

Act! Mailify
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Email and SMS marketing platform with predictive sending, eye tracking heatmaps, and smart template builder.
Pricing Subscription ($30-$50/user/month) Subscription ($69-custom/mo)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Email marketing
  • SMS
  • Predictive sending
  • Eye tracking
  • Smart templates
  • Automation
  • Landing pages
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Eye tracking feature
  • Predictive sending
  • Good templates
  • Multi-channel
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Expensive
  • Smaller platform
  • European focused