Gifts

Culture

Reviews

Local Spots

Act! vs Mailigen: 2026 Comparison

Act! Mailigen
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Multi-channel marketing platform offering email, SMS, and social media campaign management with automation workflows.
Pricing Subscription ($30-$50/user/month) Subscription ($10-custom/mo)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Email marketing
  • SMS
  • Social
  • Automation
  • Landing pages
  • Surveys
  • A/B testing
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Multi-channel
  • Affordable
  • Easy to use
  • Good automation
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Smaller platform
  • Limited integrations
  • Fewer templates