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Act! vs Mailshake: 2026 Comparison

Act! Mailshake
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Mailshake is a cold outreach and sales engagement platform designed for simplicity. It helps sales teams send personalized cold emails at scale, follow up automatically, and engage prospects across multiple channels.
Pricing Subscription ($30-$50/user/month) Paid ($58-83/user/mo)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Cold email campaigns
  • automated follow-ups
  • phone dialer
  • social selling
  • A/B testing
  • lead catcher
  • analytics
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Simple and intuitive
  • Great for cold email
  • Good deliverability features
  • Affordable
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Limited CRM integrations
  • Basic reporting
  • Not ideal for complex sequences