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Act! vs Mailtrap: 2026 Comparison

Act! Mailtrap
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Email delivery platform for testing and sending transactional emails with inbox previews and deliverability analytics.
Pricing Subscription ($30-$50/user/month) Freemium ($0-custom/mo)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Email testing
  • Email sending
  • SMTP
  • API
  • Inbox preview
  • HTML check
  • Spam analysis
  • Deliverability
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Great for testing
  • Developer friendly
  • Good free tier
  • Clean interface
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Testing focused
  • Limited marketing
  • Newer sending features