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Act! vs Make: 2026 Comparison

Act! Make
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Visual automation platform (formerly Integromat) for connecting apps and designing complex workflows with branching logic.
Pricing Subscription ($30-$50/user/month) Freemium ($0-16.67/mo)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Visual workflow builder
  • 1000+ apps
  • Branching
  • Error handling
  • Scheduling
  • Data stores
  • Templates
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Visual builder
  • Complex logic support
  • Affordable
  • Data stores
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Learning curve
  • Can be complex
  • Smaller app directory than Zapier