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Act! vs Map My Customers: 2026 Comparison

Act! Map My Customers
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. A mobile-first sales tool for field teams that combines CRM functionality with route optimization and territory management.
Pricing Subscription ($30-$50/user/month) Subscription ($50-$70/user/month)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Route optimization
  • Territory management
  • Activity logging
  • Pipeline management
  • Team tracking
  • Reporting
  • Lead generation
  • CRM sync
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Built for field sales
  • Route optimization
  • Visual mapping
  • Good CRM integrations
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Niche market
  • Basic CRM features
  • Limited desktop experience
  • Smaller company

Act!

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Map My Customers

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