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Act! vs Mautic: 2026 Comparison

Act! Mautic
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Open-source marketing automation platform with email marketing, landing pages, lead scoring, and campaign management.
Pricing Subscription ($30-$50/user/month) Free (Free)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Open-source
  • Email marketing
  • Landing pages
  • Lead scoring
  • Dynamic content
  • Forms
  • Campaign builder
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Free and open-source
  • Full control
  • Community support
  • Feature rich
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Self-hosting required
  • Steep learning curve
  • Complex setup