| Overview |
A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. |
Meltwater is a media intelligence and social listening platform that monitors online news, social media, print, and broadcast media. It provides comprehensive insights for PR, communications, and marketing teams. |
| Pricing |
Subscription ($30-$50/user/month) |
Paid (Custom pricing) |
| Key Features |
- Contact management
- Opportunity tracking
- Marketing automation
- Custom dashboards
- Mobile access
- Integration
- emarketing
- Calendar management
|
- Media monitoring
- social listening
- social media management
- influencer discovery
- analytics
- PR outreach
- consumer insights
- competitive intelligence
|
| Pros |
- Long track record
- On-premise option
- Good for small businesses
- Established user base
|
- Comprehensive media monitoring
- Global coverage
- Strong influencer database
- All-in-one PR & social tool
|
| Cons |
- Interface feels dated
- Limited modern integrations
- Marketing features are basic
- Mobile app is limited
|
- Expensive
- Contract-based pricing
- Interface has a learning curve
|
