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Act! vs Metabase: 2026 Comparison

Act! Metabase
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Metabase is an open-source business intelligence tool that makes it easy for anyone to ask questions about their data. It provides a simple interface for creating dashboards without requiring SQL knowledge.
Pricing Subscription ($30-$50/user/month) Freemium ($0-custom)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Visual query builder
  • SQL editor
  • interactive dashboards
  • alerting
  • embedding
  • collections
  • data sandboxing
  • API access
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Free open-source version
  • Easy to use
  • No SQL required for basics
  • Good embedding support
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Limited advanced features
  • Smaller visualization library
  • Community support on free tier
  • Can struggle with large datasets