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Act! vs Modalyst: 2026 Comparison

Act! Modalyst
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. A dropshipping marketplace with premium and independent brand suppliers integrated directly into Shopify and Wix stores.
Pricing Subscription ($30-$50/user/month) Freemium (Free-$90/month)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Premium suppliers
  • Independent brands
  • AliExpress integration
  • Automated pricing
  • Inventory sync
  • Shopify and Wix integration
  • Product curation
  • Shipping automation
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Premium brand suppliers
  • Easy platform integration
  • Curated marketplace
  • Good for fashion and accessories
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Smaller catalog
  • Commission on free plan
  • Limited to Shopify and Wix
  • Some suppliers have minimum orders