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Act! vs Modash: 2026 Comparison

Act! Modash
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Modash is an influencer marketing platform that provides access to every creator with 1K+ followers on Instagram, YouTube, and TikTok. It offers influencer discovery, audience analysis, and campaign monitoring.
Pricing Subscription ($30-$50/user/month) Paid ($120-1200/mo)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Comprehensive influencer database
  • audience analysis
  • fake follower detection
  • campaign monitoring
  • influencer lists
  • lookalike search
  • content collection
  • Shopify integration
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Massive creator database
  • Strong audience analytics
  • No minimum follower threshold for discovery
  • Good Shopify integration
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Higher price point
  • Limited outreach features built-in
  • Newer platform