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Act! vs Mode: 2026 Comparison

Act! Mode
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Mode is a collaborative analytics platform that combines SQL analysis with visual exploration and Python/R notebooks. It enables data teams to create and share interactive reports and analyses.
Pricing Subscription ($30-$50/user/month) Paid ($0-custom)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • SQL editor
  • Python/R notebooks
  • visual explorer
  • report builder
  • collaboration
  • version history
  • scheduling
  • embedded analytics
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Great for data teams
  • SQL and notebook combo
  • Good collaboration features
  • Version control
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Steep learning curve
  • Expensive for small teams
  • Limited non-SQL features
  • Complex for business users