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Act! vs Moosend: 2026 Comparison

Act! Moosend
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Sitecore-owned email marketing platform with advanced automation, landing pages, and subscription forms at competitive pricing.
Pricing Subscription ($30-$50/user/month) Subscription ($9-custom/mo)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Email marketing
  • Automation
  • Landing pages
  • Subscription forms
  • Ecommerce AI
  • Weather personalization
  • Product recommendations
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Affordable
  • Good automation
  • Sitecore backing
  • Ecommerce features
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Sitecore acquisition changes
  • Fewer integrations
  • Template variety limited