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Act! vs Moosend: 2026 Comparison

Act! Moosend
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Affordable email marketing and automation platform with advanced personalization features and ecommerce AI tools.
Pricing Subscription ($30-$50/user/month) Subscription ($9-custom/mo)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Email automation
  • Landing pages
  • Subscription forms
  • Ecommerce AI
  • Weather-based personalization
  • Product recommendations
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Very affordable
  • Good automation
  • Ecommerce features
  • Easy to use
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Fewer integrations
  • Smaller company
  • Limited template variety