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Act! vs Mouseflow: 2026 Comparison

Act! Mouseflow
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Mouseflow is a behavior analytics platform that records user sessions and generates heatmaps to reveal how visitors interact with websites. It provides friction detection and form analytics to optimize conversions.
Pricing Subscription ($30-$50/user/month) Paid ($31-399/mo)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Session replay
  • heatmaps
  • form analytics
  • funnel analysis
  • feedback campaigns
  • friction scores
  • user journey mapping
  • compliance tools
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Good session recording quality
  • Friction scoring feature
  • GDPR compliant
  • Form analytics
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Limited free plan
  • Can slow page load
  • Basic compared to enterprise tools
  • Fewer integrations