| Overview |
A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. |
Moz provides SEO software and tools focused on improving search engine visibility with its domain authority metric and keyword research tools. It offers both free and premium SEO solutions. |
| Pricing |
Subscription ($30-$50/user/month) |
Freemium ($0-599/mo) |
| Key Features |
- Contact management
- Opportunity tracking
- Marketing automation
- Custom dashboards
- Mobile access
- Integration
- emarketing
- Calendar management
|
- Domain authority
- keyword research
- site crawling
- rank tracking
- on-page optimization
- link analysis
- SERP analysis
- local SEO tools
|
| Pros |
- Long track record
- On-premise option
- Good for small businesses
- Established user base
|
- Trusted domain authority metric
- Good educational resources
- Free tools available
- Strong community
|
| Cons |
- Interface feels dated
- Limited modern integrations
- Marketing features are basic
- Mobile app is limited
|
- Smaller index than competitors
- Expensive premium plans
- Slower data updates
- Limited competitive analysis
|
