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Act! vs Murf.ai: 2026 Comparison

Act! Murf.ai
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Murf.ai is an AI voice generator that creates studio-quality voiceovers using realistic AI voices for presentations, e-learning, marketing videos, and podcasts. It offers 120+ voices across 20+ languages with emotion and tone controls.
Pricing Subscription ($30-$50/user/month) Freemium ($0-59/mo)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • 120+ AI voices
  • 20+ languages
  • emotion control
  • voice cloning
  • video editor
  • presentation mode
  • API access
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Natural-sounding voices
  • Good language variety
  • Easy to use
  • Integrated video editor
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Voice cloning limited to enterprise
  • Some voices less natural
  • Credits-based pricing