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Act! vs NetHunt CRM: 2026 Comparison

Act! NetHunt CRM
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. A CRM that lives inside Gmail and LinkedIn, offering pipeline management, email automation, and lead capture without leaving your inbox.
Pricing Subscription ($30-$50/user/month) Subscription ($24-$96/user/month)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Gmail integration
  • LinkedIn integration
  • Pipeline management
  • Email sequences
  • Web forms
  • Workflow automation
  • Reporting
  • Caller
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Deep Gmail integration
  • LinkedIn prospecting
  • Easy to adopt
  • Good automation
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Gmail dependent
  • Limited outside Google
  • Basic reporting
  • Smaller company