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Act! vs Nifty: 2026 Comparison

Act! Nifty
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Project management platform combining roadmaps, tasks, docs, and chat in a single tool for streamlined workflows.
Pricing Subscription ($30-$50/user/month) Freemium ($0-16/mo)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Roadmaps
  • Tasks
  • Docs
  • Chat
  • Time tracking
  • Portfolios
  • Forms
  • Automations
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • All-in-one
  • Good free tier
  • Clean interface
  • Affordable
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Fewer integrations
  • Smaller community
  • Limited advanced features