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Act! vs Novu: 2026 Comparison

Act! Novu
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. An open-source notification infrastructure for developers with a unified API for managing multi-channel notifications.
Pricing Subscription ($30-$50/user/month) Freemium (Free-$250/month)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Open source
  • Multi-channel
  • Notification center
  • Content management
  • Digest engine
  • Subscriber management
  • Analytics
  • Delay and scheduling
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Open source
  • Multi-channel unified API
  • Good community
  • Embeddable notification center
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Newer platform
  • Self-hosting complexity
  • Limited enterprise features
  • Documentation gaps